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Click. It’s the Olympics. Ah.  Cool. Downhill.

Tap. It’s a text about an upcoming voice over appointment.  Time change. Got it. I’ll be there.

Tap.  It’s another text. This one from my cell phone provider telling me I’ve won some contest.  Marketing Spam. Delete.

Buzz.  It’s a DM Tweet from a Social Media author who would like me to write a guest blog. Yes. Would be delighted.

Brring.  It’s Scotty on the phone. He’ll be bringing a pizza home for dinner.  I don’t have to cook? Awesome.

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That was all in the spread of about thirty minutes.  I’ll bet you can more than relate.

In our world today, we’re becoming more and more fragmented and distracted. Everyone and anyone can reach out and tap, buzz or brring us at any time.  We’re expected to be constantly available.  We go to meetings and presentations with our smartphones and tablets, so we don’t miss anything from the outside.  Unless we purposefully “unplug,” we remain connected even during so-called vacation time.

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Our brains are filtering information at a rapid pace. I read somewhere, for example, that the average person is so adept at scanning, they only read parts of the headlines, let alone the articles.  I don’t remember where I read that; I probably got distracted.

So! It’s obvious we ONLY pay attention to what really captivates us.   What are we to do about that? Here are three ideas.

  1. Learn how to become captivating.   How can you expect to sell anything? To persuade someone?  To motivate people to action? If you’re communicating like everyone else on every social media platform out there, you can set yourself apart  when you open your mouth.   For your personal and professional brand to stand out from all the noise of social media, smart phones and the like – your competitive edge is how well you can engage your audience when you speak.  If you don’t speak well, the people in the boardroom or in the audience are going to turn right back to their lap top or their smart phone.  You know this is true.  So do something about it!
  2. Don’t just broadcast, engage.  When you use social media to post something about yourself or your company, are you just throwing information out, or are you trying to genuinely talk to people?  Do you have an automatic Tweet follower response, or are you personally thanking people?  Forming relationships may take more time, but they will likely be deeper and more loyal if they feel you care about them.
  3. Quality over quantity. That leads me to this: a smaller network of trusted influencers is going to help you more than 100K anonymous followers.  Again, these kinds of relationships will likely take more time, but will also be more likely to remain with you and help provide real connections to your next great thing.

No matter what it is you’re trying to do, the trick is to make yourself heard and remembered ABOVE of everything else.

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Doesn’t becoming captivating sounds like so much more fun than being just another piece of white noise?  Buzz! Opps, gotta go!

Til next time, how do you try to captivate others? What captivates you? What distracts you?

Baci, Gina

 Copyright 2014 Gina London. All Rights Reserved.

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