What happens to your presentation after it’s over? Does it fade away like the memory it has become? Or can you find ways to repurpose it to help add value to your organization, your audience, and your own unique brand?
It all depends on you!
Yesterday, Lulu and I went to our first polo match. In the Chianti hills between Siena and Arezzo, we nibbled on Tuscan-style snacks like Bufala mozzarella and prosciutto served to us by the Villa Sesta Club staff.
As we looked out on the field, we learned that each of the four players on a team has four separate horses to use for each of the four “chukkers” or periods that take place in the fast-paced game.
Four horses each? No wonder it takes a lot of money to play this sport. But, in spite of the apparent wealth, it wasn’t a snooty crowd like I’d imagined from that scene in Pretty Woman –which is about my only previous exposure to polo.
By example, our hosts, equestrian and country-inn Il Pozzo owner Carla Veneri and her dentist boyfriend Federico (plus their dog Amelie) couldn’t be more down-to-earth and laid back.
The exciting game, plus the great food and sun-filled Tuscan sky, made for a, as our very-British-sounding announcer said so well, “Splendid Sunday afternoon.”
So! I could carry the day in my mind, or I could take photos and share my experience – along with my lesson not to prejudge a group before meeting its members – with others. It’s the same with your work.
YouTube. If your presentation isn’t proprietary in nature, have someone record it and put the video on your company’s YouTube channel. Or put it on your own. You or your organization do have a channel, right? If not, it’s super easy to set-up!
Newsletter or Blog. Adapt the transcript of your presentation into a piece for a company newsletter or blog. If you have your own blog, post it there. This way, you can reach employees or potential clients or whoever wasn’t able to attend in person.
SlideShare. Post your wonderfully simple and graphic PowerPoint presentation (see my previous article about this!) on SlideShare.
Publications. Yes, you heard me! Depending on your content, you can tweak your presentation and submit a query letter to a variety of trade magazines and/or business journals. The Wall Street Journal and WIRED magazine, for example, both offer member-blogs. Why not?
When you consider the variety of ways that you and your hard work can continue to be amplified – by repurposing and promoting your message – you are making yourself more valuable and relevant to your company. That’s another valuable lesson.
As our polo announcer would say, “Simply splendid, indeed!”
Baci, tutti! Gina