What the heck are “Communications” anyway?

“But I don’t give formal business presentations, so I don’t really need to learn ‘Better Communication Tips.’”

Is this you? Perhaps it’s true: you have never given a ‘formal presentation.’

But, for today let’s take a quick step back and examine just what “Communications” means.  Because, of course, if you can speak and write, you’re communicating all the time while you’re at your place of business – formally or not.

Do you:

  • Participate in weekly staff meetings?
  • Go on Sales calls?
  • Meet with clients one-on-one?
  • Interact with a colleague (or colleagues) on a project?
  • Write proposals?
  • Write agendas?
  • Write briefings?

“Even writing?”  Yes, especially writing – because your recipient won’t have the benefit of seeing your face as they read your message.

Our then-four-year-old daughter contemplating her communications strategy as she prepared to write her first letter to "Babbo Natale" aka Santa Claus.
Our then-four-year-old daughter contemplating her communications strategy as she prepared to write her first letter to “Babbo Natale” aka Santa Claus.

Every time you open your mouth to say something or pick up a pen or get behind a keyboard to write, you are communicating.  And how you do it matters even more than what is in the information you are about to impart.

My friend Kikka called me yesterday. She’s trying to reach out to a New York Times international reporter to help her spread the word about an important issue here in Italy. She told me that reading my suggestions for how to fully engage your audience really helped her put herself in the position of the reporter when she considered how to write to her.


Even good old Wikipedia hints at the need for everyone to improve his or her Communications: “It has been suggested that in a number of professions, soft skills may be more important over the long term than occupational skills.”


Communication is not considered a “soft skill” because it’s easy.  To communicate well is difficult.  You’ll need some training and guidance.  That’s where I come in!

Let’s talk.  Or write!  It’s all Communication.

If you’re interested in learning more, would like a free consultation about in-person or remote coaching, just message me here or through my website.  I’m looking forward to hearing from you!  Plus, since I lived in Italy for three years, I’ll throw in free Tuscany travel tips too!

Baci, Gina

Copyright 2013 Gina London.  All rights reserved.


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